Why exhibit during difficult economic times?

Exhibiting increases return on investment an average of 500%!
CEIR, Cost Effectiveness of Exhibiting Study

Exhibiting with NMSA will not only create new business, but it will also let education decision makers know that, during these tough economic times, your company is active, healthy and dependable!

"It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."
—John Quelch, Harvard Business School

"I am on a purchasing committee and found the exhibit hall to be very beneficial!"
—S. Lambrecht, Sterling, CO, 2008 Attendee

"Companies that either maintain or increase their marketing spending during times of economic uncertainty, experience overall growth at the expense of their competition and continue that growth over a three-year period of time after the uncertainty has passed."
—American Business Media

House Resolution N. 28 encourages Indiana school corporations include a staff development day on Friday, November 6, 2009 to allow middle school teachers to attend, without incurring the expense of substitute teachers, the 36th Annual NMSA Conference and Exhibit held in Indianapolis.
Passed during the Second Regular Session of the 115th Indiana General Assembly.